News & Events

February 2010

SmartYacht setting sail at BOOT2010

Expectations exceeded: Having faced a difficult trading period throughout 2009, the yachting and water sports industry now looks confidently into the future. 240,200 visitors from more than 60 countries provided optimism at boot Duesseldorf 2010.

With a stand located in hall 7A, right next to the big shipyards and brand like Sunseeker, Princess and Fairline, SmartYacht took the opportunity to meet with partners and customers and get in contact with interested people. During nine days at BOOT, SmartYacht successfully managed to communicate the business model "fractional ownership" as an intelligent alternative to yacht ownership and chartering.